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Trending USA: Why Low-Dose Cannabis Is Becoming The Industry’s Growth Engine

The conventional wisdom in the US cannabis market is that consumers are after THC potency, and this is where brands have competed. However, Forbes Magazine reports that successful companies are pursuing ‘precision’ over ‘potency’ as a market strategy that is likely to drive the industry’s growth engine going forward.

Global Cannabis Consumption Up by 40% in the Last Decade

Use of cannabis across the globe has grown by 40% over the last decade, with 256m people now reported to have used cannabis over the past recorded year (2024). That’s according to the UN, which says the overlap between legal and illegal markets in growing

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