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Trending USA: Why Low-Dose Cannabis Is Becoming The Industry’s Growth Engine

The conventional wisdom in the US cannabis market is that consumers are after THC potency, and this is where brands have competed. However, Forbes Magazine reports that successful companies are pursuing ‘precision’ over ‘potency’ as a market strategy that is likely to drive the industry’s growth engine going forward.

Global Cannabis Consumption Up by 40% in the Last Decade

Use of cannabis across the globe has grown by 40% over the last decade, with 256m people now reported to have used cannabis over the past recorded year (2024). That’s according to the UN, which says the overlap between legal and illegal markets in growing

All Mouth And No Money: DTIC’s Market Maths Doesn’t Add Up

The DTIC’s says the cannabis industry should be delivering R1,4 billion in new value each year but it can’t show where that money is going to come from. Instead cannabis reform is costing the country dearly, says H3’s Charl Botha, who estimates the overall cost has been over R8 billion with no return in sight.

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