Image by Sergey Pesterev, courtesy Unsplash
Route 420 has officially soft-launched its new interactive travel app, giving adults a new way to discover and share some of South Africa’s best-kept cannabis-friendly destinations, lifestyle venues and hidden local experiences.
Available through the Route 420 website, the app brings together more than 770 curated destinations from across the country. These include authenticated
stores, social clubs, accommodation, restaurants, attractions, and other places that may
interest travellers.
South Africa’s evolving 420-friendly landscape.
Route 420’s Andrew McFarlane says the project is not only interested in the destinations that already appear mon conventional maps: “We’re inviting the community to share the places that locals whisper about, return to and recommend to trusted friends.
Cameron Bradley, the founder of Route 420 and Rolling Stoner, says “a ‘Smoke Signal’ could be a quiet lookout point, a peaceful picnic spot, an unusual roadside attraction, a welcoming café, a scenic stretch of coastline or another memorable place worth adding to a South African journey”
He says that some of the best travel experiences in South Africa are not promoted on billboards or listed in conventional tourism guides. “They are the places someone tells you about at a petrol station, around a fire or while you are sitting in a local store. We call those places Smoke Signals, and we want the community to help us find them.”
The Smoke Signals App is available on the new Route 420 website:
How the Smoke Signals App works:
When you submit a place, you’ll be asked to include:
· The name or description of the location
· Its town, province or approximate location
· A short explanation of why it is worth visiting
· Photographs
· Any practical information visitors should know
The Route 420 team will review submissions before approved locations are added to the platform.
“We do not want this to become another map created entirely from behind a desk,” says Bradley. “Route 420 should grow through the knowledge of the people who live in these towns, travel these roads and know where the worthwhile stops are hiding. Every Smoke Signal helps another traveller experience a part of South Africa they may never have found alone.”
READ Q&A with Cameron Bradley. Route 420 founder HERE
