420 Day in the USA: From Counter-Culture to Across-the-Counter-Culture

420 Day was traditionally about the cannabis community coming together to celebrate underground weed culture. But now in the age of legal cannabis, the 4th of April has become a retail marketing hook with a focus on customer acquisition and retention.

Zimbabwe’s Hemp Mindset Shifts From Promise to Positioning

A mindshift has occurred in Zimbabwe where hemp is no longer seen as a controversial crop, but a strategic one. Mainstream agriculture has committed itself to building structured markets for hemp farmers who are expected to more than double their production this year from 40 ha to 100 ha.