USA: ‘High January’ Riding on ‘Dry January’s’ Rationale for Intentional Self-Reflection

‘Dry January’ is about intentional self-reflection which explains why ‘High January’ in the US is taking off. As 2026 rolls in cannabis is intruding increasingly on alcohol’s turf as an ‘alternative intoxicant’, a trend highlighted in a month often earmarked for abstinence.