This report was first published in Ganjapreneur on 17 Juy 2024.

Rapper icon and famed cannabis enthusiast, entrepreneur, and investor Snoop Dogg this week launched his first licensed cannabis dispensary, S.W.E.D., which stands for ‘Smoke Weed Every Day.’ The dispensary officially opened for business on Sunday, 14 July 2024, and is located near LAX airport in Los Angeles, USA.

In early 2022, Snoop acquired Death Row Records (DRR), the record label behind many of hip-hop’s earliest and most influential stars. In 2023, he announced the launch of Death Row Cannabis (DRC), a California cannabis brand. Last week’s dispensary opening precedes this week’s launch of DRC’s first exclusive cannabis product release.

The company said in a press release the new product line honors the late rapper 2Pac, who was one of the first and most influential artists signed with the DRR label. According to Snoop, he also received his first-ever blunt from 2Pac.

“That first blunt sparked a friendship that ran deep. We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.” — Snoop Dogg, in a press release

The product line will be available in “select California dispensaries” by Friday, July 19, with products anticipated to launch in Michigan sometime later this year.

Before acquiring DRR and launching DRC, Snoop Dogg founded another cannabis brand, Leafs By Snoop, in 2015 in the Colorado adult-use market; that brand is produced by the multistate operator Canopy Growth Corporation.

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